Marketized Mentality

Short Description: Marketized mentality refers to neoliberal attitudinal patterns that are accompanied by a strong orientation toward competitive ideologies, entrepreneurial self-optimization and economistic value orientations. Marketized mentality is suspected of reinforcing economically legitimized ideas of inequality and inequity and thus of contributing to the discrimination of certain groups stigmatized as economically unprofitable and, moreover, to the election success of parties that serve this narrative.

Methodological Details: Respondents should assess a set of items such as “The key to success is to be better than the others.”

Contact	Syear	Respondents	Dataset	Variables	Availability	Field	Method	Replication
Andreas Zick (Bielefeld University), Eva Groß (Hochschule in der Akademie der Polizei Hamburg), Andreas Hövermann (Hans-Böckler-Stiftung), Amelie Nickel (Bielefeld University)	2022	tba	inno	i115_4, i115_7, i115_5, i115_6, i115_3, im_115, i115_2, i115_1	~4/2025	Economics	Survey items